Daniela Cristian

Daniela Cristian is an Assistant Professor (Lecturer) of Marketing at Cass Business School. Before joining Cass, Daniela completed her PhD in Marketing at BI Norwegian Business School (Norway).

Daniela is doing experimental research in consumer behaviour. She is particularly interested in the aftermath of hedonic consumption, prosocial and unethical behaviour, cognitive biases, and creativity.

Daniela has presented her research at leading marketing conferences (Association for Consumer Research, Society for Consumer Psychology, INFORMS Society for Marketing Science). She has received a graduate travel award from the Association of Consumer Research and has been a fellow at the Max Planck Institute for the Summer Institute on Bounded Rationality.

Daniela has previously been involved in teaching and developing curriculum for a variety of courses, including Brand Management, Marketing Strategy, and Pricing Strategies. At Cass Business School, Daniela teaches "Principles of Marketing" and "Strategic Marketing" in the Modular Executive MBA program as well as "Strategic Marketing" in the MSc Marketing Strategy and Innovation program.

Qualifications

• PhD, BI Norwegian Business School, Norway
• MarkStrat Certified Instructor, StratX Simulations

Employment

Assistant Professor, Cass Business School, Sep 2018 – present

Memberships of professional organisations

• Society for Consumer Psychology, 2018 – present
• Society for Judgment and Decision Making, 2017 – present
• European Marketing Academy, 2016 – present
• Association for Consumer Research, 2015 – present