Craig Mathews

Craig is an innovator and strategic thinker. Instead of a single-discipline approach to problem-solving, Craig is able to see the interconnections of an entire business to provide insights into the sources of and solutions to problems as well as to identify new opportunities for increased income and impact. With experience in IT/software, marketing, professional services, and general management, Craig brings multiple perspectives and a holistic view of business that helps him see how all the pieces fit together inside and outside an organization. Specialties: Leadership/Management Development - Using a proven system of management that creates a culture of performance and accountability and engages employees to do their best work. Revenue Growth Strategy - Looking beyond traditional marketing and seeing what can be done to capture the hearts, minds, and wallets of customers. Innovation - Identifying and building powerful revenue streams and optimizing a company's culture to increase, filter, and implement innovation. Craig created Game Changer: The Business Innovation Game, a tool that uses the Business Model Canvas to challenge conventional business thinking and reinvent businesses for maximum profits and impact.