Claudia Townsend

Claudia Townsend, an associate professor in the Marketing Department, specializes in consumer decision-making. Her research is prominently published in leading marketing journals and consistently highlighted in popular media including The Wall Street Journal, Harvard Business Review, and NPR's Marketplace. She has been recognized as a Marketing Scholar by the Marketing Science Institute and received the Responsible Researcher award from AMA-EBSCO. Additionally, Townsend serves as an associate editor for both the Journal of Marketing and the Journal of Marketing Research.