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BizTalks 2013: Christian Terwiesch on "The Efficiency of Primary Care"



BusinessWeek, the Financial Times and the Sloan Management Review have all featured Christian’s novel, process-based approach to innovation outlined in his latest book, Innovation Tournament. Christian’s current research centers on health care and innovation management. He has researched and consulted for clients such as Penn Medicine, the Children’s Hospital of Philadelphia, and Merck.

The Wharton School
Andrew M. Heller Professor at the Wharton School

Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in Wharton’s Operations, Information and Decisions department, codirector of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. His research on Operations Management and on Innovation Management appears in many of the leading academic journals ranging from Management Science to The New England Journal of Medicine. He is an award winning teacher with extensive experience in MBA teaching and executive education.

Professor Terwiesch is the coauthor of Matching Supply with Demand, a widely used textbook in Operations Management that is now in its third edition. Based on this book, Professor Terwiesch has launched the first Massive Open Online Course (MOOC) in business on Coursera. By now, well over 250,000 students enrolled in the course.

His latest book, Innovation Tournaments, was published by Harvard Business School Press. The novel, processbased approach to innovation outlined in the book was featured by BusinessWeek, the Financial Times, and the Sloan Management Review and has lead to innovation tournaments in organizations around the world.

Professor Terwiesch has researched with and consulted for various organizations. From small startups to Fortune 500 companies, he has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio.

Most of his current work relates to healthcare and innovation management. In the healthcare space, some of Professor Terwiesch recent projects include the design of patient centered care processes in the VA hospital system, the impact of emergency room crowding on hospital revenues and the patient experience at Penn Medicine, and the usage of patient portals and remote patient monitoring.

In addition to his teaching and his research, Professor Terwiesch is experimenting with a new career as a host of a national radio show on Sirius XM 111. Also, after 20 years of Ironman racing, he is trying to become a competitive rower, a transition that unfortunately turns out to be harder than expected.

Antonio MorenoGarcia and Christian Terwiesch (Forthcoming), Product Line Decisions as a Hedge Against Uncertainty: An Empirical Analysis in the US Automotive Industry.

Robert Batt and Christian Terwiesch (Forthcoming), The Behavior of Doctors Under Load: An Empirical Analysis of Emergency Care.

Antonio MorenoGarcia and Christian Terwiesch (2015), Pricing and Production Flexibility: An Empirical Analysis of the US Automotive Industry , Manufacturing and Service Operations Management (MSOM), Vol. 17 (Iss. 4), pp. 428444.

Mary Pelak, Amy Pettit, Christian Terwiesch, Jennifer Gutierrez (2015), Rethinking Primary Care Visits: How Much Can Be Eliminated, Delegated, or Performed Outside of the FacetoFace Visit? , Journal of Evaluation in Clinical Practice, Vol. 21, pp. 591596.

Robert Batt and Christian Terwiesch (2015), Transparency in Waiting Lines: An Empirical Study of Patient Abandonment Behavior in the Emergency Department , Management Science, Vol. 61 (No. 1), pp. 3959.

Jennifer Gutierrez, Christian Terwiesch, Mary Pelak, Amy Pettit, Steven C. Marcus (2015), Characterizing Primary Care Visit Activities at Veterans Health Administration Clinics , Journal of Healthcare Management.

Rachel M. Werner, Anne Canamucio, Steven C. Marcus, Christian Terwiesch (2014), Primary Care Access and Emergency Room Use Among Older Veterans , Journal of General Internal Medicine.

Antonio MorenoGarcia and Christian Terwiesch (2014), An Empirical Analysis of Reputation in Online Service Market Places , Information Systems Research, Vol. 25 (No. 4), pp. 865886.

David A. Asch, Christian Terwiesch, Kevin Mahoney, Roy Rosin (2014), Insourcing Health Care Innovation , New England Journal of Medicine, Vol. 370 (No. 19), pp. 17751777.

Christian Terwiesch and Karl Ulrich (2014), Will Video Kill the Classroom Star? The Threat and Opportunity of Massively Open Online Courses for Fulltime MBA Programs , William and Phyllis Mack Institute for Innovation Management.

Past Courses


Matching supply with demand is an enormous challenge for firms: excess supply is too costly, inadequate supply irritates customers. In the course, we will explore how firms can better organize their operations so that they more effectively align their supply with the demand for their products and services. Throughout the course, we illustrate mathematical analysis applied to real operational challengeswe seek rigor and relevance. Our aim is to provide both tactical knowledge and highlevel insights needed by general managers and management consultants. We will demonstrate that companies can use (and have used) the principles from this course to significantly enhance their competitiveness.


Seminar on distribution systems models and theory. Reviews current research in the development and solution of models of distribution systems. Emphasizes multiechelon inventory control, logistics management, network design, and competitive models.

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