Professional Certificate in Strategic Management

The Wharton School

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  • online
  • on demand

The Wharton School

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About the course

Offering high-quality products and services at competitive prices is no longer a sufficient business strategy. Increased competition and an evolving digital landscape demand more from organizations and their leaders.

Enhance your leadership capabilities and learn how to develop sustainable, successful business strategies with the Professional Certificate in Strategic Management from Wharton. Offering practical lecture knowledge and hands-on application of concepts, this program teaches you how to decrease costs, increase operational efficiencies, and improve customer experiences.

Created by world-renowned professors at the Wharton School, the Professional Certificate in Strategic Management walks you through how technology has changed the way businesses interact with customers and why this necessitates connected strategies. This program is designed for managers and leaders of all industries who want to better identify, amplify, and sustain the competitive advantage of their businesses.

WHY STUDY STRATEGIC MANAGEMENT?

  • 61% of senior executives admit that their companies have a hard time bridging the gap between strategic planning and implementation.
  • Only 40% of employees strongly feel their managers comprehend the goals and strategy of their company.
  • Only 41% of employees feel their companies have the competent personnel necessary to execute strategic initiatives.

Key Certificate Program Takeaways

PARTICIPANTS WILL LEARN HOW TO:

  • Identify business’ competitive advantages
  • Amplify competitive advantages and drive profits
  • Leverage connected strategies to create continuous customer relationships
  • Transcend traditional forms of customer interaction and adopt new business models
  • Achieve sustainable competitive advantage

Professional Certificate in Strategic Management Course Descriptions

Course 1: CONNECTED STRATEGY

Technology has fundamentally changed the way businesses operate and how leaders engage in the strategic management of their firms. Understanding the customer journey has become essential to creating and executing connected strategies.

Connected Strategy examines how technology has evolved and changed the ways businesses interact with their customers. Professors Christian Terwiesch and Nicolaj Siggelkow will walk you through the connected customer experience and how connected delivery models are used in various industries. You’ll learn about connected strategy examples and analyze existing frameworks that can inform connected relationship design.

By the end of this course, you’ll be able to identify, assess and implement connected strategies for your organization.

Course Modules

  • Connected Strategy and Value Proposition
  • Connected Customer Experience and Customization
  • Connected Producers and Connected Strategy Matrix
  • Revenue Model, Technology Infrastructure, and Disruptive Innovation

Participants Will Learn How To:

  • Analyze innovation frameworks and value propositions
  • Identify connected relationships and their potential for your firm
  • Examine customer experiences as they relate to the greater customer journey
  • Create customization strategies by leveraging positive customer feedback loops
  • Develop connection architecture and connected customer relationship strategies for your business

Course 2: CONNECTED STRATEGY CAPSTONE

You understand connected relationships, but how can you apply this knowledge to excel the strategic management of your firm?

Connected Strategy Capstone Project provides you with the necessary tools to ideate, plan and execute a connected strategy for your business. Tailored worksheets and lecture videos from Professors Siggelkow and Terwiesch will guide you through each step of connected strategy creation. The final capstone project will be a combination of your worksheets and analysis of the strategy you created.

Throughout the capstone project, you’ll be able to reflect on your organization and develop actionable strategies.

Course Modules

  • Connected Customer Experience
  • Connected Customer Experience Strategy
  • Connected Delivery Model Strategy
  • Capstone

Participants Will Learn How To:

  • Apply the concepts learned in the Connected Strategy course
  • Approach connected strategy planning and creation
  • Move beyond traditional customer interactions to create a new business model
  • Create a connected customer experience and connected delivery model for any organization
  • Envision and develop a connected strategy that can be directly applied to your business

Course 3: BUSINESS STRATEGY FROM WHARTON: COMPETITIVE ADVANTAGE

What sets your organization apart from others? How can you maximize and sustain its impact over time? Understanding and maintaining your competitive advantage is no small task.

Business Strategy from Wharton: Competitive Advantage will give you the tools and frameworks necessary to execute a well-designed strategy. You’ll understand the drivers and barriers of competitive advantage so you can sustain your distinct advantage. You’ll also learn how to assess the impact of your competitors’ strategies.

By the end of this course, you’ll be able to enhance your strategy to maximize your competitive advantage and drive revenue growth.

Course Modules

  • Analyze Your Firm’s Internal Fit
  • Analyze Your Firm’s External Fit
  • Maintaining Your Firm’s Dynamic Fit
  • Creating New Strategies and Initiatives

Participants Will Learn How To:

  • Evaluate your firm’s strategic environment
  • Distinguish between organizational effectiveness and strategic positioning
  • Identify barriers to organizational change and strategy implementation
  • Map central and supporting firm activities, understanding how they interact with each other
  • Engage in sustainable strategic management and planning

Experts

Christian Terwiesch

Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in Wharton’s Operations, Information and Decisions department, codirector of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Pe...

Nicolaj Siggelkow

Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania. He is a CoDirector of the Mack Institute for Innovation Management at Wharton. He studied Economics at Stanford University and earned an M.A. in Economics from Harvard University. He received a Ph...

Professional Certificate in Strategic Management at The Wharton School

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Disclaimer

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