Buston Chu

Prof. Chu is the Executive Director of Service Cybernetics Consulting Ltd. He has extensive marketing management experience in service industries and has accumulated rich industry experience in motor & motor-related businesses, consumer products, media, research, advertising and public relations consultancy. He was the Chairman of the Hong Kong Association for Customer Service Excellence (HKACE) from 2012 to 2014, and is currently serving as the Honorary Advisor. He is also the former Chairman of Hong Kong Institute of Marketing and member of a number of industries advisory committees.

Prof. Chu holds a Doctor degree in Business Administration (Hong Kong Polytechnics University) with key research focus on service marketing, organizational and customer citizenship behaviours, as well as corporate social responsibility. He has a Master degree of Business Administration conferred by the University of Hong Kong.

Education

• Master of Business Administration (M.B.A.) The University of Hong Kong
• Doctor of Business Administration The Hong Kong Polytechnic University
• Wah Yan College, Kowloon

Companies

• Professor of Practice The Hong Kong Polytechnic University (2020)
• Adjunct Professor Hong Kong Baptist University (2017)
• University Lecturer The University of Hong Kong (2016)
• Executive Director Service Cybernetics Consulting Ltd (2014)
• Chairman Hong Kong Institute of Marketing (2014 — 2015)
• Chairman Hong Kong Association for Customer Service Excellence (HKACE) (2012 — 2014)
• General Manager - Corp Comm & Marketing Dah Chong Hong Holdings Limited (1993 — 2014)