Brian Hallett
Professor, Master in Visual and Digital Media and Master in Customer Experience & Innovation at IE Business School
Schools
- IE Business School
Expertise
Links
Biography
IE Business School
AREA
- Master in Customer Experience & Innovation
- Master in Visual and Digital Media
** Subjects**
- Photography and Video Production
- Advertising and Branded Content Creation
More than 20 years ago, Brian left the corporate consulting world to pick up a camera as a Visual Storyteller, Photographer, Director, Content Strategist, and Teacher.
As a creative professional, Brian’s passion is to work with clients to tell their Brand Stories through unique, high-impact campaigns and visuals. This journey has led him to work around the world in over 30 different countries with numerous international clients. He has lived in five different countries including 9 years in India and the last two decades in Spain. His experience in the Americas, Europe and Asia as an organizational insider as well as external consultant has given him insight into Brand Identity, Consumer Behaviour, Market Identity and emerging trends in Visual and Digital Media.
A specialist in the consumer, luxury, healthcare and education sectors, Brian has created advertising, branded content and communications campaigns for brands such as Cartier, Mastercard, Hugo Boss, Coca Cola, McDonald’s, Max Factor, ESPN, Patek Phillipe, Hyundai, BMW, Pantene, Wella and IE University amongst others.
As a professor Brian has been awarded IE’s Teaching Excellence Award as well as the Award for Favorite Professor on numerous occasions.
Brian Hallett founded The Big – A Creative Agency – in Madrid in 2001. Visit the BIG at www.thebig.es and see Brian’s work at www.brianhallett.com.
Corporate Experience
- Chief Curiosity Alchemist/Owner, the BIG, Spain, 2002 – Present.
- Senior Corporate Executive – Corporate Training and Development, TATA GROUP, India 1995 – 2001.
- Consultant – Human Resource Development and Environmental Management, The World Bank, 1995 Environmental Education Director and Producer, EcoSound, Seattle, USA 1991 – 1995.
- Environmental Education Coordinator, City of Seattle, Seattle, USA 1993 – 1995.
- Lead Trainer and Leadership Development Consultant, Washington State University, Seattle, USA 1990 – 1995.
Academic Experience
- Adjunct Professor – Advertising, Branded Content Strategy and Production, Photography and Film-making, Storytelling and Visual and Digital Media Lead Trainer and Leadership Development Consultant, Washington State University, Seattle, USA 1990 – 1995.
Academic Background
- Executive Leadership Program Advertising and Branding, Indian Institute of Management, Bangalore 2000
- Advanced BA (Honours) Humanities, Theater & Film.
Videos
Things go Viral with Brian Hallett
3 Rules Of Viral Marketing with Brian Hallett - Super Session
What it means to rethink | Brian Hallett | TEDxYouth@ASM
MIND Leaders Live: Season 01 Episode 03: Brian Hallett, Viral Story Teller on the X-Factor
My Media. Brian Hallet
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