Ashish Sood

Ashish Sood is an associate professor of marketing at the University of California Riverside. His research focuses on issues pertaining to innovation, technology management, emerging markets, and marketing strategy.

His research has been published in top journals including Harvard Business Review, Marketing Science, Journal of Marketing Research, Journal of Marketing and several other outlets. He has won numerous research awards and grants for his research. The findings from his research have been published and re-printed in more than 60 books, thought-leadership publications, and business press articles. Professor Sood serves on the Editorial Review Boards of many top marketing journals.

He holds a PhD in marketing from the University of Southern California; MBA from Nanyang Technological University, and Bachelor of Engineering from Delhi College of Engineering, India. Prior to joining the academia, he worked in the industry for twelve years in India and Singapore.

Research Areas

• Marketing Strategy
• Marketing Analytics
• New Product Management
• Marketing Management
• Social Media Marketing
• Pricing Strategy

Education

• PhD, Marketing, University of Southern California, Los Angeles
• MBA (Mgmt. of Technology), Nanyang Technological Univ., Singapore
• Bachelor of Engineering (Electrical), Delhi College of Engineering, Delhi

Professional Experience

• Associate Professor, University of California, Riverside
• Assistant Professor, University of California, Riverside
• Assistant Professor, Georgia State University
  
• Visiting Professor, Wharton School of Business 2012-2013
• Assistant Professor, Emory University 2005-2012