Ankit Anand

Companies

• Assistant Professor Texas Tech University - Rawls College of Business (2020)
• Research Associate Indian School of Business (2012 — 2014)

Education

• Doctor of Philosophy - PhD Georgia State University - J. Mack Robinson College of Business (2014 — 2020)
• Masters University of Hyderabad (2007 — 2012)

Research Interests

Substantive: Marketing-Finance interface, Marketing metrics, Organization capabilities Customer relationship management

Methodological: Econometric models, Event study methodology, Bayesian estimation

Publications

Saboo, Alok R., V. Kumar, and Ankit Anand (2017) “Assessing the impact of customer concentration on Initial Public Offering and Balance Sheet–Based Outcomes.” Journal of Marketing, 81(6), 42-61.

• Finalist, 2018 Shelby D. Hunt/Harold H. Maynard Award
• Appeared in AMA Journal of Marketing Scholarly Insights

Kumar, V., Ankit Anand, and Hyunseok Song (2017). “Future of retailer profitability: An organizing framework.” Journal of Retailing, 93(1), 96-119.

Kumar, V., Ankit Anand, and Nandini Nim (2018), “Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm: A Conceptual Framework and Propositions,” Innovation and Strategy (Review of Marketing Research, Volume 15), eds. Satish Jayachandran and Rajan Varadarajan, Emerald Group Publishing Limited, pp. 103-146. (Equal contribution).