Angie Gette
Adjunct Professor at McCombs School of Business
Biography
McCombs School of Business
Angie is vice president of strategy and insights at Springbox, Prophet’s digital agency in Austin, Texas, with deep expertise in digital experience creation and demand generation. Her team of strategists consults with clients on their marketing transformation roadmaps and developing insight-backed digital strategies.
She is an inventive (and award-winning) marketing leader, creatively unwinding challenges into easy-to-execute solutions, helping brands grow through customer-centered strategy and experiences. She has spent 20 years working with such companies as Best Buy, Comcast, Dell, Fidelity and Verizon. She’s a dual-brained strategist, an expert in brand and product marketing, messaging and positioning, integrated content storytelling, experience creation and behavior-based analytics.
Angie earned her M.B.A. from the University of Texas at Austin, where she is an adjunct professor, and her B.S. in Marketing from the University of Colorado at Boulder. She divides her downtime between the mountains of her native Colorado and the live-music scene of her adopted Austin.
Education
- MBA The University of Texas at Austin - The Red McCombs School of Business (2007 — 2009)
- Bachelors University of Colorado at Boulder - Leeds School of Business (1997 — 2001)
Companies
- Adjunct Professor The University of Texas at Austin - Red McCombs School of Business (2018)
- VP of Strategy & Insights Springbox, a Prophet company (2018)
- Director of Strategy & Analytics Springbox, a Prophet company (2017 — 2018)
- Senior Director of Strategy & Insights; Austin Team Leader W2O Group (2015 — 2017)
- Director of Strategy & Planning, Business Development WCG, a W2O Company (2013 — 2015)
- Marketing Consultant, Global Marketing Planning & Strategy Dell (2012 — 2013)
- Communications Consultant, Global Consumer Brand & Creative Platform Dell (2011 — 2012)
- Communications Sr. Advisor, Global Consumer Messaging Strategy Dell (2010 — 2011)
- Marketing Programs Sr. Advisor, Consumer Marketing Special Projects Dell (2009 — 2010)
Skills
- Multi-channel Marketing
- Marketing
- Product Management
Other
Integrated Marketing, Messaging, Positioning, Digital Marketing, Go-to-market Strategy, Leadership, Competitive Analysis, Customer Insight, Strategy, Segmentation, Brand Management, Cross-functional Team Leadership, Marketing Strategy, Product Marketing
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