Abhishek S

I have 15+ years of experience of working, researching and teaching in marketing domain. I have sound conceptual and practical understanding of issues in marketing communication, consumer behavior, and retailing. During my work experience in marketing domain, I have been exposed to different contexts ranging from rural consumers in far-flung markets to influence of latest technology in consumer purchase decisions.

As an academic, my research interests have been in the field of marketing communications, promotion planning, consumer behaviour in retail context, digital marketing and e-commerce. My current research work looks at advertising issues with public policy implications and role of technology in marketing communications. I am excited to learn and discover the opportunities offered by digital platforms with increasing focus on mobile platforms and technology.

My papers have been accepted for publication in top journals like Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, Asian Case Research Journal, Indian Journal of Business Research, South Asian Journal of Management, International Journal of Indian Culture and Business Management, Vikalpa and Decision. I have authored (or coauthored) 20 teaching cases which have been used at several institutions in India. I have also been author (or coauthor) of six simulation games and exercises which have been widely used at different institutions in India.

Education

• FPM Indian Institute of Management, Ahmedabad (2005 — 2011)
• Institute of Rural Management Anand (1999 — 2001)
• St. Michael's High School

Companies

• Associate Professor Institute of Management Technology, Ghaziabad (2017)
• Assistant Professor Indian Institute of Management, Ahmedabad (2011 — 2016)
• Visiting Scholar University of Nebraska at Omaha (2015 — 2015)
• Visiting Faculty Aalto University (2013 — 2013)
• Doctoral Student Indian Institute of Management, Ahmedabad (2005 — 2011)
• Expansion Manager TARAhaat, promoted by Development Alternatives (2003 — 2005)
• Communication Manager Hindustan Latex Limited (2001 — 2003)