Who should attend
Those who are interested in harnessing the power of public relations to better achieve organizational goals.
Managers/Executives who need to establish and maintain effective media relations.
Those who need to gain a better understanding of PR tools like press releases, press kits and press conferences.
Those who wish to learn how to handle media interviews to achieve positive results.
About the course
Public relations can and should make an important contribution in helping to form an organization’s ideas about what it is, what it should do and what its publics want and expect from it.
## Course Objectives
Understand the principles of public relations and effective media relations.
Develop communication tools such as press releases and press kits to support publicity programs.
Organize and manage press conferences to achieve maximum results.
Deal with the media in interview and Q & A situations.
## Course Outline
An overview of Public Relations and the media
Why organizations need to establish good media relations
Media releases – Their purpose and content
Types of media releases
How to write a media release
Group exercise on identifying key elements for press release
Discussion of findings and summary of learning points
How to write a backgrounder
Elements of a fact sheet
Individual exercise on writing a media release
Discussion of learning points from written assignment (Media Release)
Submission of assignment on fact sheet and backgrounder
Organizing a press conference
Group exercise in preparation of a check list for press conference
Discussion of learning points
Dealing with media interviews
Preparation of content and research
Preparing visuals and supporting documents
Preparing the interviewee (visual and verbal communication)
Follow up with the media
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.