Media and Public Relation

ICTD International Centre for Training and Development

ICTD International Centre for Training and Development

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Who should attend

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration

About the course

Welcome to the Networking and Public Relations workshop. In this workshop, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This workshop is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course.

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration

## Course Objectives

  • By the end of this workshop, you should be able to:

  • Network for success

  • Manage “Meet and Great” opportunities

  • Dress for success

  • Write effectively

  • Set goals

  • Manage media relations

  • Plan issue and crisis communication

  • Use social media

  • Deliver effective employee communication

## Course Outline

Module One: Getting Started

Workshop Objectives

*Module Two: Networking for Success *(I)

Creating an Effective Introduction

Making a Great First Impression

Module Three: Networking For Success (II)

Minimizing Nervousness

Using Business Cards Effectively

Remembering Names

Module Four: The Meet and Greet

The Three-Step Process

The Four Levels of Conversation

Case Study

Module Five: Dressing for Success

The Meaning of Colors

Interpreting Common Dress Codes

Deciding What to Wear

Module Six: Writing

Business Letters

Writing Proposals

Reports

Executive Summaries

Module Seven: Setting Goals

Understanding Goals

Smart Goals

Helping others with Goal Setting

Module Eight: Media Relations

Television

Print

Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

Gauging the Impending Crisis Level

Providing Feedback and Insights

How Information Will be Distributed

Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)

Blogs

Wikis

Podcasts

Social Bookmarks

RSS Feeds

Module Eleven: Employee Communications

Verbal Communication

Non-Verbal Communication Skills (Body Language)

Email Etiquette

Negotiation Skills

Making an Impact

Module Twelve: Wrapping Up

Words from the Wise

Videos and materials

Media and Public Relation at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.