Social Media Strategy Masterclass

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Read more about Operations

Operations management has recently become a crucial part of any company's framework. This complex process focuses on reducing organizational expenses ...

Who should attend

This course is intended for marketers who are looking to optimise social media performance by taking a more focused and strategic approach. We assume you are already familiar with the relevant platforms, Facebook, Twitter, YouTube, Instagram and LinkedIn.

About the course

Create a highly effective social media marketing strategy, taking a ‘social first’ approach, aligned with organisational objectives and the wider brand strategy; ensuring that your social media activity is joined up with broader marketing channel activity. During the day we will show you how to:

  • Drive continuous conversation and a compelling content narrative to attract and engage your target market
  • Optimise both organic and paid social media to engage and convert audiences and cultivate community
  • Set goals and KPIs to effectively measure performance, driving the strategy to deliver on overall business objectives and ROI.

Learning outcomes

  • Develop a social media strategy that aligns with your purpose, business objectives and brand strategy
  • How to find your audience and develop useful customer personas that align with channel and content strategy
  • Understand the power of creating meaningful content that resonates with your audience and motivates them to take action
  • Develop a clear understanding of where social media aligns and integrates with your other marketing channels and campaigns
  • How to utilise social media effectively, both organic and paid, to drive strategic objectives
  • How Influencers can dramatically amplify your message and grow relevant audiences
  • Useful social media tools that enable you to better understand and identify your audiences
  • Develop meaningful social media metrics to identify whether your campaigns are driving performance and ROI
  • Case studies that show how market leaders are using social media to stand out and dominate their market

Experts

Michelle Carvill

Michelle Carvill is a strategic marketer, digital agency founder, consultant, trainer, speaker and four times published author in the digital marketing and social media space. Her latest book, co-authored with Ian MacRae, published by Kogan Page, March 2020, is Myths of Social Media - Dismiss the...

Social Media Strategy Masterclass at The Chartered Institute of Marketing

From  GBP 540$772

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.