Digital Marketing Principles

The Chartered Institute of Marketing

How long?

  • 1 day
  • online, in person

The Chartered Institute of Marketing

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Full disclaimer.

Who should attend

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right.

About the course

Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

You will learn how to:

  • Acquire new customers using search, online advertising and digital PR channels
  • Increase engagement through your website, social and content channels
  • Build stronger relationships through email marketing
  • Develop a test & learn approach and how to evaluate campaign performance.

A case study will be used throughout the day to allow you to put the theory into practice.

Learning outcomes

  • Understand how to implement the key digital marketing tools and techniques
  • Develop an engaging web site and content plan
  • Learn how to optimise your site to increase engagement
  • Use keywords to build into your search and content strategy
  • Understand how to maximise the effectiveness of display and social media ads, to drive traffic
  • Learn how to reach a wider audience by influencing key influencers
  • Understand which social channels are right for your target audience
  • Maximise social media engagement and reach
  • Understand when to develop a mobile app and when to create mobile enabled web content
  • Learn the key principles of effective email marketing
  • Learn about the tools and techniques for measuring digital campaigns
  • Use a case study throughout the day to see how to practically apply the skills and techniques

Experts

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up ...

Digital Marketing Principles at The Chartered Institute of Marketing

From  595 GBP$780

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.