Modern Management for Public Relation Protocol and Etiquette

ICTD International Centre for Training and Development

What are the topics?

ICTD International Centre for Training and Development

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Public Relations Officers, Administration Staff working in a PR environment and handling internal public relations affairs and customer handling.

About the course

Through media and company reports the pubic and shareholders are more aware of company obligations, performance and responsibilities. It follows that each organization has to be also aware of the image that is projected to external factors that regulates what kind of messages that need to be carefully emitted.

The Public Relations (PR) Department / Team are a vital link to organizational intentions and credibility involving information research and good customer handling Protocols.

This program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous International companies who have experienced PR disasters through lack of preplanning and care.

## Course Objectives

This program is designed to give the delegates:

An understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR Protocols as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls.

## Course Outline

Introduction to Role of PR Internally & Externally

  • Public Relations Benefits and Objectives

  • The Theory of Public Relations

  • Bad Publicity

  • Causes

  • Handling

  • Damage Limitation

  • Capitalizing

PR Role in Internal & External Marketing Promotion § PR and Organizational Change Management

Cost of PR

  • Benefits

  • Expenditure

  • Recovery

  • Cost Effectiveness

  • Free PR

Organization Vision

  • Image Restructuring

  • Motivational Factors

  • Market Behavior

Creative Thinking in Public Relation

  • Brainstorming

  • Problem Solving

  • Motivational Drive

Research

  • Sources

  • Desk Top

  • Research Agencies

Customer Relations Factors

  • Customer Care

  • Quality and Public Relations Media and Communications

Qualitative and Quantitative Information

  • Sources

  • Collation

  • Utilization

Handling Incidents and Situations

  • Crisis Handling

  • Norming Situations

  • Media Handling

SWOT Analysis

  • Strengths

  • Weaknesses

  • Opportunities

  • Threats

Videos and materials

Modern Management for Public Relation Protocol and Etiquette at ICTD International Centre for Training and Development

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.