Who should attend
Public Relations Officers, Administration Staff working in a PR environment and handling internal public relations affairs and customer handling.
About the course
Through media and company reports the pubic and shareholders are more aware of company obligations, performance and responsibilities. It follows that each organization has to be also aware of the image that is projected to external factors that regulates what kind of messages that need to be carefully emitted.
The Public Relations (PR) Department / Team are a vital link to organizational intentions and credibility involving information research and good customer handling Protocols.
This program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous International companies who have experienced PR disasters through lack of preplanning and care.
## Course Objectives
This program is designed to give the delegates:
An understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR Protocols as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls.
## Course Outline
Introduction to Role of PR Internally & Externally
Public Relations Benefits and Objectives
The Theory of Public Relations
PR Role in Internal & External Marketing Promotion § PR and Organizational Change Management
Cost of PR
Creative Thinking in Public Relation
Customer Relations Factors
Quality and Public Relations Media and Communications
Qualitative and Quantitative Information
Handling Incidents and Situations
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.