Best executive courses in Abu Dhabi (United Arab Emirates)

ICTD International Centre for Training and Development

International Marketing and Export

The programme content is aimed at preparing attendees for marketing positions in business, particularly in the area of International Marketing and Exporting. Course Objectives The goal of the course is for the student to develop their ability to critically review and utilize...

ICTD International Centre for Training and Development

Marketing Oriented Organisations

The marketing orientation is perhaps the most common orientation used in contemporary marketing. Market orientation also involves monitoring competitors' actions and their effect on customer preferences, as well as analyzing the effect of other exogenous factors. Companies must understand that...

ICTD International Centre for Training and Development

Planning and Developing New Products

Today product development ranks among the most activities for organizations, Organizations that cannot offer products relevant to their customers quickly become obsolete. But where to start? How do organizations go about planning and developing products? A new product can take so many forms. It...

ICTD International Centre for Training and Development

Planning Promotional Campaigns

Promotional campaigns are often extremely complex, involving numerous media, multiple channels and a plethora of different suppliers. Learn how to plan and manage direct and digital marketing campaigns to ensure that they happen on time, on brief and on budget. Course Objectives The...

ICTD International Centre for Training and Development

Principles of Marketing

Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Course Objectives Upon successful completion of Principles of Marketing...

ICTD International Centre for Training and Development

Sales Fundamentals

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their...

ICTD International Centre for Training and Development

Selecting and Developing Salesforce

There are tremendous pressures on the modern sales organization to adapt to the emerging trend that is business in the cloud. Implementing Salesforce Training as a part of an organization’s overall growth strategy is quickly becoming more of a ‘must do’ and less of a ‘nice to do’. As customers...

ICTD International Centre for Training and Development

Skills for Conference and Exhibition Organisation

Project Management for Special Events caters to the dynamic Middle East events management industry. The importance of effective and efficient event execution is highlighted as the course is applicable to a wide range of occasions including conferences, product launches, corporate hospitality,...

ICTD International Centre for Training and Development

Techniques for Sales Forecasting

Few activities are as important to the success of a company as sales forecasting. The difference between adequate and excellent sales forecasting and planning can make a significant difference in a company’s competitiveness and market position. Yet for most companies, excellence in these core...

ICTD International Centre for Training and Development

Developing Marketing Strategies

This course relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with the emphasis on relating marketing theory to practical and effective real-world solutions. Both industrial and consumer situations will be considered with a...