YIP Kwok Keong

Kwok Keong is an experienced academician, who embraces “Bringing Industry into Classroom”. He has diverse exposure spanning five industries that covered ten disciplines for the past 25 years, He brings a wealth of experiences, acumens, and solutions to the organization. Having many opportunities to work closely with counterparts of different nationalities, enable him to have high adaptability when dealing with the ambiguous environment.

He adopts a simplicity, practicality, and traceability approach to dealing with raised and unresolved issues, based on his continual interaction with different human beings in various contexts. He is also passionate about learning and teaching the next generation on applying leadership and organizational development.

Experience

• Taylor's Education Group

  • University Lecturer 2013 –

    • Postgraduate Programme

      • Project Management and Consultancy (Master in Business Administration)
      • Strategic Management (Master in Management)

    • Undergraduate Programme

      • Strategic Marketing & Decision Making
      • International Marketing Strategy
      • Green Global Marketing
      • Integrated Marketing Communication
      • Marketing Management
      • Strategic Management
      • Transnational Management
      • Production & Operation Management
      • International Business Issues & Policy
      • Business Enterprise
      • Business Consulting
      • Understanding Entrepreneurialism
      • Introduction to Family Business
      • Introduction to Management
      • Principles of Marketing

• Sunway University

  • University Lecturer 2018 –

• Heriot-Watt University Malaysia

  • University Lecturer 2019 –

• Monash University Malaysia

  • Sessional Tutor 2020 –

• Hann Consulting Australia & Hann Consulting (Asia) Sdn Bhd

  • Assistant Marketing Manager 2009 – 2012

• Tetra Pak

  • Key Account Manager 2000 – 2007

• IRMAL Sdn Bhd

  • Marketing Executive 1997 – 2000

• Concorde Hotels & Resorts

  • Catering Executive 1996 – 1997

Education

• Edinburgh Business School, Heriot-Watt University Master of Business Administration - MBAm Business Administration and Management, General 2000 – 2003
• CIM | The Chartered Institute of Marketing Postgraduate Diploma Marketing 1995
• IBM Enterprise Design Thinking Practitioner 2021
• Family Business Network Academy, Singapore Business Family for Professionals 2014
• Family Business Network Academy, Singapore Business Family Foundations for Advisors and Educators 2013
• Monash University Logistics, Materials, and Supply Chain Management 2004
• South-East Sales Services Pty Ltd Category Management 2002
• Tetra Pak Academy Sweden and IMD Business School Effective Retailing Management 2002
• Tetra Pak Academy Sweden and IMD Business School Marketing Specialist in Operational Marketing 2001