Sven Tuzovic

Dr. Sven Tuzovic is Senior Lecturer (US Associate Professor) in Marketing at QUT Business School in Brisbane, Australia. In 2020 he was Visiting Research Scholar at the Gabelli School of Business at Fordham University Lincoln Center in New York. Before joining QUT, he was tenured Associate Professor at Pacific Lutheran University and Visiting Professor at Griffith University, Murray State University, and the University of New Orleans. He holds a Doctoral Degree in Marketing from the University of Basel in Switzerland, a Master’s Degree from the Catholic University of Eichstaett-Ingolstadt, Germany, and a BBA from Georgia Southern University. His research has been published in leading academic journals including the Journal of Service Management, Journal of Services Marketing, Journal of Retailing and Consumer Services, and in international conference proceedings. He has won three Best Paper Awards and a Faculty Research Award at Pacific Lutheran University. Dr Tuzovic has been Associate Editor of the Journal of Services Marketing since 2014.

Qualifications

• Doctoral Degree (Dr. rer. pol.), Marketing – University of Basel, Switzerland
• Diplom-Kaufmann (MBA Honors), Services Marketing – Catholic University of Eichstaett-Ingolstadt, Germany
• BBA, Business – Georgia Southern University, Statesboro, GA, USA

Research

My primary research interest since my studies in university is services management, in particular, managing and improving the service success chain to drive sustainable growth and profit. My research addresses four types of scholarship:

• Scholarship of knowledge: I make unique contributions to knowledge within my discipline. For example, I answer the question how companies achieve sustained success as innovation leader or how social distancing impacts employee wellbeing.
• Scholarship of integration: I make connections across disciplines, e.g., I apply marketing concepts such as value and customer engagement to improve service delivery in healthcare.
• Scholarship of application: I demonstrate a commitment to using knowledge responsibly to solve problems of consequence to human welfare.
• Scholarship of teaching: I have a track-record of disseminating knowledge gained in my teaching practice to improve the process of teaching and learning among my peers.

Research interests

• Services Marketing
• Digital Marketing and Social Media Marketing
• Adoption of emerging service technologies, including chatbots and service robots
• Adoption of biometric health technologies, including smart wearables (e.g., fitness tracker)
• Social distancing and wellbeing

** International Research collaboration**

• Sven has built an international network collaborating with scholars of 28 institutions in Australasia, Europe, North and South America.

Current research projects

• Customer engagement and experience
• Service encounters
• Impact of social distancing
• Psychological ownership of service

Awards and Honors

• Faculty Recognition Award for Excellence in Partnerships and Engagement, QUT, School of Business, December 2019
• Best Paper Award, AMA Marketing & Public Policy Conference, June 2019
• Publons Peer Review Award, Top 1% in Economics & Business, 2018
• Elsevier Reviewer Recognition, Journal of Retailing and Consumer Services, February 2018
• Elsevier Reviewer Recognition, Journal of Business Research, August 2017
• Senior Fellow of the Higher Education Academy (SFHEA), August 2017
• Fellow of the Higher Education Academy (FHEA), November 2016
• Academic Fellow in the 2014 Advertising Educational Foundation’s (AEF) Visiting Professor Program (VPP) with Leo Burnett, Chicago. The VPP is a 2-week fellowship to expose selected professors to the day-to-day operations of an advertising agency, marketing or media company in a major city of the U.S. (68 applications; 15 acceptances), 2014
• Best Paper Award, 42nd EMAC Annual Conference, Istanbul, Turkey, 2013
• Faculty Research Award, Pacific Lutheran University, School of Business, 2010
• Teaching Award, track winner of the AMA Teaching and Learning SIG Marketing Lecture Slide Contest, 2008
• Best Paper Award, 21st Service Workshop, London, 2007