Sven Reinecke

Prof. Dr. Sven Reinecke is Director of the Institute of Marketing & Customer Insight and Associate Professor at the University of St. Gallen (HSG). He is co-head of the Master in Marketing Management.

Svens research and application focus on: strategic marketing, marketing performance management, pricing management and management decision behavior.

He is head of the well-known program Best Practice in Marketing, a Marketing exchange and benchlearing platform of leading companies (e.g. B.Braun, Bühler, Geberit, Miele, Ricola, Roche, Swiss Life, UBS and Weber-Stephen).

Sven Reinecke is board-member of the cooperative Olma Messen St. Gallen and vice-president of the board of trustees of Pestalozzi Children’s Village, Trogen.

Sven Reinecke focusses on relevant research in marketing management (strategy, CRM, pricing, management decision behavior and marketing control) and its implementation in the business world by practicioners. Engaging high level executive education (both in open enrollment and inhouse courses) in an essential part of his activities. Sven Reinecke's major focus in research is marketing management control ("Return on Marketing", marketing metrics, marketing performance measurement, marketing dashboards). His application areas are marketing strategy, segmentation and branding - as well as design thinking in marketing & sales.

Education

Universität St.Gallen (HSG) 1992, Betriebswirtschaftslehre (Absatz und Handel) 1987 - 1992

Ratsgymnasium Wolfsburg Allgemeine Hochschulreife 1980 - 1986

Deutsche Schule Lissabon / Escola Alemã de Lisboa 1973 - 1980