Subhadip Roy

Educational Qualifications

• Ph. D. , ICFAI University Dehradun, India, 2009
• Masters of Business Management (MBM), University of Calcutta, India, 2003
• Bachelor of Science (B.Sc.), Eco (Hons), University of Calcutta, India, 2001

Academic Affiliation

• Associate Professor, Marketing Area, Indian Institute of Management Udaipur, India (2017-18)
• Assistant Professor, Marketing Area, Indian Institute of Management Udaipur, India (2013-17)
• Faculty Member, Marketing and Strategy Area, IBS Hyderabad, IFHE University, India (2007-13).
• Visiting Scholar, University of Toledo, Ohio, USA, (2006-07).

Area of Research

• Celebrity Endorsements; Brand Management, Advertising, Social Media Advertising and Branding

Awards & Honors

• 2014 - ABP News National Education Award (Best Professor Teaching Marketing Management)

Publications/Articles/Cases

• Roy, S. (Forthoming). Effects of Customer Experience Across Service Types, Customer Types and Time, Journal of Services Marketing.
• Roy, S. and Machado, J. C. (forthcoming). Social media brand community enjoyment (SMBCE): Scale Construction and Validation from an Etic Perspective, Journal of Marketing Theory and Practice.
• Roy, S., Jain, V., & Matta, N. (2018). An integrated model of luxury fashion consumption: perspective from a developing nation. Journal of Fashion Marketing and Management: An International Journal, 22(1), 49-66.
• Roy, S., & Mishra, A. S. (2018). The Dual Entertainment Theory in Celebrity Endorsements: The Role of Celebrity Worship and Profession. Journal of Advertising Research, 58(1), 33-50.
• Roy, S. and Sanyal, S. (2017). Perceived Consumption Vulnerability of Elderly Citizens: A Qualitative Exploration of the Construct and its Consequences, Qualitative Market Research: An International Journal, 20(4), 469-485.
• Roy, S. and Moorthi, Y.L.R. (2017). Technology Readiness, Perceived Ubiquity and M-Commerce Adoption: The moderating role of Privacy, Journal of Research in Interactive Marketing, 11(3), 268-295.
• Roy, S. and Moorthi, Y.L.R. (2017). Is "Proof" the 8th "P" of Service - A Conceptual Model and Propositions, Services Marketing Quarterly, 38(4), 213-225.
• Roy, S., & Jain, V. (2017). Exploring meaning transfer in celebrity endorsements: measurement and validation. Asia-Pacific Journal of Business Administration, 9(2), 87-104.
• Roy, S., and Mohapatra, S. (2017). Female, married and endorsing: integrating celebrity marital status, role congruence and credibility. Journal of Strategic Marketing, 25(1), 14-30.
  
• Roy, S. (2016). Meaning transfer in celebrity endorsements: an explanation using metaphors. Journal of Marketing Communications, 1-20. [Online, Offline Issue forthcoming].
• Jain, V., & Roy, S. (2016). The U-Constructs and Mobile Usage Behavior: Development and Validation of the U-Feat Scale. International Journal of Human-Computer Interaction, 32(2), 155-173.
• Sreejesh, S., Sarkar, A., & Roy, S. (2016). Validating a scale to measure consumer's luxury brand aspiration. Journal of Product & Brand Management, 25(5), 465-478.
  
• Roy, S., Sethuraman, R., & Saran, R. (2016). The effect of demographic and personality characteristics on fashion shopping proneness: a study of the Indian market. International Journal of Retail & Distribution Management, 44(4), 426-447.
  
• Jain, V., & Roy, S. (2016). Understanding meaning transfer in celebrity endorsements: a qualitative exploration. Qualitative Market Research: An International Journal, 19(3), 266-286.
• Saran, R., Roy, S., & Sethuraman, R. (2016). Personality and fashion consumption: a conceptual framework in the Indian context. Journal of Fashion Marketing and Management, 20(2), 157-176.
  
• Jain, V., Roy, S., Damle, N., & Jagani, K. (2016). Communicating nutraceuticals: A multi-stakeholder perspective from a developing nation. Health Marketing Quarterly, 33(3), 239-254.
• Roy, S., & Sarkar, S. (2015). To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes. Journal of Brand Management, 22(4), 340-360.
• Mishra, A. S., Roy, S., & Bailey, A. A. (2015). Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. Psychology & Marketing, 32(12), 1158-1174.
• Roy, S., & Bagdare, S. (2015). The Role of Country of Origin in Celebrity Endorsements: Integrating Effects of Brand Familiarity. Journal of Global Marketing, 28(3-5), 133-151.
  
• Roy, S., Guha, A., & Biswas, A. (2015). Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency. Marketing Letters, 26(3), 363-376.
  
• Jain, V., Roy, S., & Ranchhod, A. (2015). Conceptualizing Luxury Buying Behavior: the Indian perspective. Journal of Product & Brand Management, 24(3), 211-228.
  
• Roy, S., & Pansari, A. (2014). Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers. International Journal of Sports Marketing and Sponsorship, 15(2), 12-29.