Stefan Worm

Dr. Stefan Worm is Associate Professor at the BI Norwegian Business School’s Marketing Department. He holds a doctoral degree in Marketing and a master’s degree with majors in Business Administration and Mechanical Engineering from University of Kaiserslautern, Germany. Prior to joining BI, he was on the faculty of HEC Paris, France. He has previously been a visiting professor at Singapore Management University, University of Georgia, USA, and Indian School of Business, and a visiting scholar at Emory University, USA. Stefan is doctoral fellow at ISBM (Penn’ State University), and affiliated faculty at ISBM Asia (Indian School of Business) and the Sales and Marketing Strategy Institute (Foster School of Business, University of Washington). Stefan’s research has been published in the International Journal of Research in Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science. He serves as a member of the editorial review board for the Journal of the Academy of Marketing Science (FT 50). He is further an ad-hoc reviewer for International Journal of Research in Marketing, Journal of Marketing Research, and Journal of Marketing. Stefan received the ISBM Business Marketing Doctoral Award for his dissertation. He has also received the 2015 SYNTEC prize, awarded by the French Association of Business Educators (FNEGE) for the best academic marketing publication in France for his research on component supplier brands. He has organized events bringing together scholars and managers, and he has co-chaired academic conferences in collaboration with INFORMS MSI, LabEx ECODEC, Journal of Retailing, and Journal of the Academy of Marketing Science. At BI, Stefan teaches in the Bachelor and Master programs. He also teaches in the Executive MBA program at Hamburg School of Business Administration and the Master in Management at Frankfurt School of Finance and Management. Stefan’s research interest centers on the impact of marketing strategies on firm value, with a focus on B2B markets. First, he looks into the performance outcomes of brand strategies in B2B markets. Second, Stefan investigates how traditional suppliers in B2B markets can profitably grow by becoming providers of services and customer solutions. Third, he examines the role of senior management teams and corporate governance in marketing.