Sarah Jones
Senior Teaching Fellow, ManagementDirector of Studies BSc in Business Administration, Accounting, Finance & Law at University of Bath School of Management
Schools
- University of Bath School of Management
- The Chartered Institute of Marketing
Expertise
Links
Biography
University of Bath School of Management
Personal profile
Research interests
As a professional accountant with an industrial background, my expertise is in Management Accounting. Having worked for a multinational packaging company in a variety of roles including export sales and purchasing before qualifying as an accountant, I am able to combine commercial reality with academic theory and practical examples in my teaching. Academically, my interests are in innovation in teaching, learning and assessment, including peer review, enhancing the student experience through the use of technology and smart assessment.
Courses Taught
Digital Marketing Optimisation
The Chartered Institute of Marketing
Online
Jun 18
Digital Marketing Metrics
The Chartered Institute of Marketing
Online
May 16
Marketing Dashboards
The Chartered Institute of Marketing
Online
May 14
Marketing Attribution Masterclass
The Chartered Institute of Marketing
Online
Jun 27
Data & Marketing Analytics
The Chartered Institute of Marketing
Online
May 23
Finance for Marketing Leaders
The Chartered Institute of Marketing
Online
Jun 27
Abm Masterclass
The Chartered Institute of Marketing
Online
Jun 12
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