Samuel Franssens

Teaching

• International Consumer Behaviour
• Marketing Metrics

Qualifications

• Ph.D., University of Leuven, Belgium (2016)
• MSc Statistics, University of Leuven, Belgium (2009)
• MSc Psychology, University of Leuven, Belgium (2007)

Research interests

• Conspicuous consumption, status, control

Work Experience

Academic

• Assistant Professor, Marketing Academic Area, Rennes School of Business (September 2019 – Present)
• Postdoctoral fellow, University of Leuven (2017-2019)

Intellectual contributions

Refereed Articles – Basic or Discovery Scholarship

• De Neys, W., & Franssens, S. (2009). Belief inhibition during thinking: Not always winning but at least taking part. Cognition, 113, 45-61.
• Franssens, S., & De Neys, W. (2009). The effortless nature of conflict detection during thinking.Thinking & Reasoning, 15, 105-128.

Presentations of Refereed Papers

International

• Franssens, S., Dewitte, S., & Altsitsiadis, E. (2018, June). Increasing bus use by labelling people as environmentally friendly individuals: a field experiment. Poster presented at the European Conference of the Association for Consumer Research, Ghent, Belgium.
• Franssens, S., & Botti, S. (2016, October). Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction. Paper presented at the Association for Consumer Research Conference, Berlin, Germany.
• Franssens, S., & Botti, S. (2016, May). The effect of having more vs. less information on anticipated satisfaction with experiences. Paper presented at the Annual Conference of the European Marketing Academy Conference, BI Norwegian Business School, Oslo, Norway.
• Franssens, S., & Dewitte, S. (2015, October). Dishonest conspicuous consumption leads to social costs imposed by social equals. Paper presented at the Association for Consumer Research North American Conference, New Orleans, LA, USA.
• Franssens, S., & Botti, S. (2015, May). Negative effects of information on satisfaction from experiences. Paper presented at the Annual Conference of the European Marketing Academy Conference, KULeuven, Leuven, Belgium

Chapters, Cases, Readings, Supplements

Chapter

• Visentin, M., Franssens, S., & Botti, S. (2016). Ergonomic Design and Choice Overload. In R. Batra, C. Seifert, & D. Brei (Eds.), The Psychology of Design: Creating Consumer Appeal (pp. 275-286). New York: Routledge.