Samantha Varney

Samantha Varney works as a Communications and Marketing Coordinator for the Center for Transportation and Logistics. She is responsible for implementing CTL's integrated communications strategy and developing marketing collateral for all channels.

Samantha has previous marketing experience in higher education, start-ups, and technology firms. Prior to joining MIT, she worked as a Digital Marketing Specialist for iZotope, an audio engineering firm in Cambridge.

For Samantha, her restlessness has been an asset. Her distaste for standing still has helped her develop far more skills than her Business Marketing degree depicts. She has a desire to be part of something new, exciting, innovative and that is always educational and challenging to the mind.

Samantha's passion for marketing began while working as a marketing assistant at the University of Maine. Through job experience and additional university classes, she developed skills in Adobe Indesign, Photoshop, Illustrator, email marketing, CMS and CRM management and client communications.

Outside of the University of Maine Samantha has held internships and positions in all areas of digital marketing, all while continuing to develop her marketing freelance work for small business/start-ups in the Boston area.

Specialties:

• Digital Marketing Strategy and Implementation
• Google Analytics & SEO
• Web Design & Management
• Creative Marketing Planning
• Small Business Accounting & Bookkeeping