Rajesh Aithal
Professor of Marketing at Indian Institute of Management Lucknow
Schools
- Indian Institute of Management Lucknow
Expertise
Links
Biography
Indian Institute of Management Lucknow
I have been with IIM Lucknow's Marketing area from 2006 onwards, and currently an professor. A fellow from Institute of Rural Management Anand (IRMA). Teaching courses like Sales & Distribution and BOP & Rural Markets. My areas of research interest lie in anything which has to do with rural be it rural distribution, rural tourism, small and micro-retailers. Some of my research work has been published in journals like International Journal of Retail & Distribution and Asian Case Research journal in the recent past.
Research
- Rural Distribution & Retail
- Small Retail Issues
- Rural Tourism
- Informal Markets
Teaching
- Sales & Distribution Management
- BOP & Rural Markets
- Rural Marketing
Education
- B.Sc, MBA (Gulbarga University, Karnataka) and Fellow, IRMA.
Consulting
- Impact Studies of CSR/ Non Profit Initiatives
- Rural Distribution Strategy Recommendations
- Sales Force Optimization
Videos
Feedback of Professor Rajesh Aithal (Professor, I.I.M. Lucknow) after being interviewed by Impressi
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