Prokriti Mukherji

Prokriti Mukherji gained a BSc and MSc in Physics from Delhi University, then gained her doctorate in Business Administration (Marketing) from the University of Southern California. She previously held the post of Assistant Professor at the Carlson School of Management, University of Minnesota.

Her research interests include marketing strategy, pharmaceutical innovations, word-of-mouth, and high-technology marketing. Prokriti's current projects include work on direct-to-consumer advertising for prescription drugs, and marketing of high definition televisions.

Publications

• Knowledge Acquisition and Sharing: How Much Do Colleagues Matter? 01 September 2017
• The curious versus the overwhelmed: Factors influencing QR codes scan intention 28 October 2017
• Big Data for Good: Insights from Emerging Markets 01 September 2017
• Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others) 01 September 2011
• How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare: A Natural Experiment Tests The Impact of FDA Legislation 01 March 2017
• Physicians' motivations to use mobile health monitoring: a cross-country comparison 13 May 2016