Priyanka Sharma

Priyanka Sharma is currently Assistant Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L). She has eight years of industry experience working as a product manager, senior sales consultant and manager sales in companies such as Infosys, Oracle Corporation and UST Global in India.

Priyanka's research interests are in the areas of Business-to-Business (B2B) marketing, new product development, branding and promotions, buyer behavior, and university-industry technology transfer.

She holds B.Tech. (Chemical Engineering) from IIT (BHU) Varanasi and PGDM(GM) from XLRI, Jamshedpur. She has submitted her PhD thesis in the Marketing area in Industrial and Management Engineering Department, IIT Kanpur.

Current Research Interests

Priyanka's research interests are in the areas of Business-to-Business (B2B) marketing, new product development, branding and promotions, buyer behavior, and university-industry technology transfer.

Teaching

• Marketing Management - I
• Marketing Management - II
• Business-to-Business (B2B) Marketing

Education

• B.Tech: IIT (BHU) Varanasi, INDIA
• PGDM (GM): XLRI, Jamshedpur, INDIA
• Ph.D. : IIT Kanpur, INDIA