Poh-Lin Yeoh

Primary teaching interests are entrepreneurship, export marketing, and international marketing strategy. Current research interests include brand extensions in international marketing, exporting entrepreneurship and export performance, and information acquisition and firm performance. Has published articles in Strategic Management Journal, European Journal of Marketing, Industrial Marketing Management, Journal of Global Marketing, Journal of Public Policy and Marketing, and International Business Review. Previously taught at University of South Carolina, National University of Singapore and Michigan State University.

Education

• Ph.D. Michigan State University

Teaching Interests

• International Marketing
• Marketing Management
• Marketing Research
• Integrated Business Functions
• Introduction to Marketing

Research Interests

• Newly Internationalization strategies and success factors;
• Marketing Management;
• Entrepreneurship and family firm internationalization

Awards and Honors

• 2012, 2012 Top 10 cIted artIcles from the Journal of Marketing theory and Practice, Volumes 16–20 (2008–2012), Journal of Marketing Theory and Practice
• 2010, Best Reviewer Award, AIB Conference, San Diego
• 2010, Nominated to serve in the Editoral Board of Journal of Marketing Theory and Practice, Society of Marketing Advances
• 2009, Best Reviewer Award, AIB Conference, San Diego, CA
• 2006, 7th rank most cited Journal of International Marketing article
• 2006, Outstanding paper awarded by Emerald LiteratiNetwork for the (2005) paper, "A Conceptual Framework for Antecedents of Information Search in Exporting: Importance of Ability and Motivation," International Marketing Review
• 2000, Best Paper Award, Marketing Education Track, Society for Marketing Advances Conference
• 1998, Best Paper Award, International and Cross-Cultural Track, American Marketing Association Summer Educators' Conference

Publications

Journal Articles

• Yeoh, P. (2021). Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach. Journal of Nonprofit and Public Sector Marketing.
• Yeoh, P. (2019). A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY. Marketing Education Review, (29) 4 242-265. (Link)
• Yeoh, P. (2017). Should I Stay or Should I Go?” Understanding the Antecedents to Buyer Commitment in the Context of the US Eyecare Industry. Asian Academy of Management Journal, (22) 2
• Yeoh, P., Eshghi, A., Woolford, S. W., Butaney, G. T. (2014). Consumer Response to Service Recovery in Online Shopping. Journal of Services Research, (14) 2
• Yeoh, P. (2014). Internationalization and Performance Outcomes of Entrepreneurial Family SMEs: The Role of Outside CEOs, Technology Sourcing, and Innovation. Thunderbird International Business Review, (56) 1 77-96. (Link)
• Yeoh, P. (2011). Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies. International Marketing Review, (28) 3 291-312. (Link)
• Yeoh, P. (2009). Understanding Health, Culture, and Empowerment in a Disability Context. International Journal of Pharmaceutical and Healthcare Marketing, (3) 2 96-117.
• Yeoh, P. (2009). Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in a Sourcing Context. Journal of Marketing Theory and Practice, (17) 1 (Link) Forthcoming.
• Yeoh, P. (2008). Earning the Doctoral Degree: An Example of Relationship Marketing. Academy of International Marketing, (19)
• Yeoh, P. (2005). Antecedents of Information Acquisition Among Exporting Firms: The Role of Ability and Motivation to Search. International Marketing Review, (22) 2 165-198.
• Yeoh, P. (2004). International Learning: Antecedents and Performance Implications Among Newly Internationalizing Companies in an Exporting Context. International Marketing Review, (21) 4/5 511-535.
• Yeoh, P. (2002). International Business Education: Identifying the Emergent Topics in International Business and Their Relevance for Knowledge Development. Journal of Teaching in International Business, (13) 2 7-27.
• Yeoh, P. (2000). Information Acquisition Activities: A Study of Global Start-up Exporting Companies. Journal of International Marketing, (8) 3 36-60.
• Yeoh, P., Roth, K. (1999). An Empirical Analysis of Sustained Advantage in the U.S. Pharmaceutical Industry: Impact of Firm Resources and Capabilities. Strategic Management Journal, (20) 637-53.
• Yeoh, P., Jeong, I. (1995). Contingency Relationships Among Entrepreneurship, Export Channel Structure, and Environment: A Proposed Conceptual Model of Export Performance. European Journal of Marketing, (29) 8 95-115.
• Yeoh, P., Cavusgil, S. T., Mitri, M. (1995). Selecting Foreign Distributors: An Expert Systems Approach. Industrial Marketing Management, (24) 297-304.
• Yeoh, P. (1995). Speed to Global Markets: An Empirical Analysis of New Product Success in the Ethical Pharmaceutical Industry. European Journal of Marketing, (28) 11 29-49.
• Yeoh, P., Calantone, R. (1994). An Application of the Analytical Hierarchy Process in International Marketing: Selection of Foreign Distributor. Journal of Global Marketing, (8) 3
• Yeoh, P. (1994). Entrepreneurship and Export Promotion Programs: Engines of Creative Destruction" Advances in International Marketing. Advances in International Marketing, (3) 46-68.
• Yeoh, P., Cavusgil, T. (1994). Public Sector Promotion of Export Activity: An Assessment and Directions for Future. Journal of Public Policy and Marketing, (13) 1
• Yeoh, P., Cavusgil, T., Yaprak, A. (1993). A Decision Making Framework for Global Sourcing. International Business Review, (2) 2 143-156.