Pekka Töytäri
Post-doctoral Researcher, Professor of Practice at Aalto University School of Business
Biography
Aalto University School of Business
Dr. Pekka Töytäri is a post-doctoral researcher and Research Program Manager at Aalto University, Department of Industrial Engineering and Management. Töytäri holds a PhD in industrial management. His recent research is focused on value-based exchange in industrial markets, including customer value, service-based value creation, value-based selling and sales management, as well as business model innovation and business ecosystem level effects of value-based strategies. His academic work has appeared in distinguished journals such as Journal of Product Innovation Management, Industrial Marketing Management, and Journal of Business Research
Education/Academic qualification
- Doctoral degree, Engineering and Technology, Aalto University Award Date: 17 Jun 2015
- Master's degree, Engineering and Technology, Helsinki University of Technology Award Date: 6 Jun 1989
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