Payal Trivedi

Academic and Professional Qualification

• Fellowship Program in Management (FPM), MICA, Ahmedabad
• MBA, Gujarat Technological University, Ahmedabad, Gujarat, 2013
• Bachelor of Business Administration (BBA), Bhavnagar University, Bhavnagar, Gujarat, 2011

Honors and Awards

• Won the Best Paper Presenter award for the paper titled "Tell me a story! Antecedents to purchase of handloom products in India" at International Conference on Marketing, Tourism & Hospitality- ICT '19 organized at Bangkok, Thailand
• Conferred with Second Runner Up Award in the Best Paper Category for the paper titled "To study the antecedents of consumers’ purchase intentions of cultural products" at 7th AIM AMA Seth Foundation Doctoral Consortium and Conference organized in MICA, Ahmedabad
• Recognized as India First Runner up in the presentation competition on "Rural Marketing - Cloning Brands” organized by Sarva Vidyalaya Institute of Management, Kadi.

Teaching Experience

• Jagdish Sheth School of Management (JAGSOM), Assistant Professor-Marketing
• Pune Institute of Business Management, Assistant Professor-Marketing
• IIM Ahmedabad, Academic Associate, Marketing Area

Industry Experience

• Inbound Sales Executive with Jindal RHM Interactive Pvt. Ltd., Ahmedabad, India
• Ph.D. Topic
• Role of story marketing in forming consumers’ intentions to purchase cultural products

Research Interest

• Consumer behavior
• Digital marketing and General management