Patti Mandel

Patti Mandel is a visiting lecturer with the Charles H. Dyson School of Applied Economics and Management, where she teaches Branding and Brand Management. She is also an assistant professor of marketing in the Anisfield School of Business at Ramapo College of New Jersey, where she teaches Marketing Principles and Practices, Consumer Behavior, Advanced Topics in Marketing, and Branding. Prior to this, Patti taught Contemporary Business Practices and Managerial Marketing at the Lubin School of Business at Pace University.

Ms. Mandel has significant work experience in the industry with a strong record of business development and branding programs that produce growth and profitability. She has taken brands from concept to launch to the number one position in their category, developed best practice business models, led category portfolios, and worked on global teams. Ms. Mandel is known for her strong brand and marketing expertise, including business analytics, P&L management, development of strategic marketing plans, and integrated marketing programs.

Education

• MBA Cornell University - Johnson Graduate School of Management (1983 — 1985)
• Bachelor of Science (BS) Cornell University-Dyson School of Applied Economics and Management (1979 — 1983)

Companies

• Author and Instructor eCornell (2019)
• Assistant Professor Ramapo College of New Jersey (2016)
• Visiting Lecturer Cornell University (2014)
• Strategic Marketing | Branding | Communication Excellence | Negotiations Marketing Strategist and Innovator (2013)
• Adjunct Professor Pace University (2013 — 2016)
• Director Corporate Marketing Reckitt Benckiser (2010 — 2013)
• Director Consumer Services Reckitt Benckiser (2005 — 2010)
• Director Consumer Promotions Reckitt Benckiser (2002 — 2005)
• Regional Category Leader – Channel Marketing and Professional Brands Reckitt & Colman (1999 — 2002)