Pablo Vidal Areán

Adjunct Professor of Brand, Vision and Growth at School of Human Sciences and Technology, IE University.

Executive Program, Stanford University 2015. MBA with Honours, IE 1997. BA in Economics, Universidad Complutense Madrid 1994.

Pablo Vidal Arean is an accomplished Senior Executive, Entrepreneur, Advisor, and Board Member with more than 25years of success across the information services and technology, marketing, and advertising, telecommunications, and leisure, travel, and tourism industries. His broad areas of expertise include startups, brand development, digital strategy, and marketing management.

Pablo holds a leadership position as the Co-Founder of epic. He has also served as the Director-General of Ymedia. Prior to his role at Ymedia, Pablo additionally led as the Chief Growth and Marketing Officer, and Founding Partner of Boatsetter and the Global Brand & Advertising Director of Telefónica.

For his exceptional leadership, he has been recognized with multiple awards: the Cannes Lion 2012 & 2013; the No. 1 Social Engagement in Brazil by Social Bakers, 2012; TOP OF MIND TV in 2014; the Best Entrepreneur Award in 2008; and severalBrand Building recognitions for Applus+ (GrupoAgbar) including a case study used in several business schools.

Corporate Experience

• Founder, Epic Labs, USA, 2019.
• GM, Dentsu Group, Spain, 2018.
• CMO & Partner, Boatsetter, USA, 2015 – 2018.
• Global Brand & Advertising Director, Telefonica, Spain, 2014 – 2015.
• CMO, LG Electronics, LatAm& Europe, 2009 – 2014.
• Founder, Havana, Spain, 2007 – 2009.
• Global Marketing Director, Agbar Group, Spain, 2002 – 2007.
• P&G, Brand Manager, Switzerland, 1998 – 2002.

Academic Experience

• Adjunct Professor of Brand, Vision and Growth, IE University, Spain, 2020 – Present.
• Adjunct Professor of Advertising, MDCM, Spain, 1999.

Academic Background

• Executive Program Graduate, Stanford University, USA, 2015.
• MBA in Business Administration IE Business School, Spain, 1997.
• Bachelor in Economics, Universidad Complutense, Spain, 2007.