Pablo Cagiao

Doctor in Communication Sciences from the Universitat Jaume I, with the thesis “Current communication models. Analysis of the Efficiency Awards 2010-2015 . ”

Degree in Philology from the Autonomous University of Madrid and Master in Business Management and Marketing from ESADE.

More than 25 years of experience in advertising agencies, he has worked as Head of Planning in some of the most reputable creative agencies in Spain such as Sra Rushmore and DDB and is currently Partner and Director of Collaborabrands, an independent strategy and research consultancy with offices in Madrid and Barcelona. He has worked for brands such as Telefónica and Movistar, of which he was Regional Planning Director in Latin America, as well as Coca-Cola, Vodafone, BBVA, Air Europa, McDonald's, Mahou San Miguel, Cruz Roja and ONCE, among many others, with campaigns At national and international level.

Founding member of the APG, the association of strategic planners in Spain, he was Vice President of the first two boards and President in 2009-2011. He has been a jury member at the El Sol International Festival, at the Efficacy Awards, organized by the Spanish Association of Advertisers, and at the National Creativity Awards organized by the Club de Creativos, and is one of the professionals with the most Efficiency Awards to his credit. with more than 25 awards, having won the Grand Prize 3 times, and another 2 times Agency of the Year. Campaigns in which he has collaborated have also won awards at El Sol, CannesLions and Fiap.

Since 2007 he has taught postgraduate classes at different universities such as Nebrija University, with collaborations at the Pontifical University of Salamanca, University of Seville and Jaume I University of Castellón in Spain, Sergio Arboledad in Colombia and Cetys University in Mexico on areas such as strategic planning, branding and research. He is also a tutor since its inception of the Bootcamp for Creative Strategic Planning of the Miami Ad School. Since 2020 he is an associate professor at the Complutense University in the Masters "Models and Trends in Strategic Planning" and "Communication of Non-Profit Organizations".