Oshcar Martinez

An expert in Digital Transformation, he leads digitalisation in companies through a critical analysis of current digital marketing in the face of what he calls “the commoditisation of digital marketing”.

Over the last few years he has held senior positions in the world’s leading technology consultancies, from Capgemini to Oracle and Accenture, where he has led the CRM and Healthcare area and practice.

His entrepreneurial side led him to found and lead the digital transformation consultancy REHSET, to found the branding agency Myopia Brand Studio and to participate in startups such as Formadisimo. He is also currently Information Technology Advisor at the Startup Investment Fund Idodi Venture Capital, and mentor in the area of Big Data and Digital CRM at the accelerator Conector.

Computer Engineer and PDD by IESE.

Education

• PDD, Program Management Development IESE Business School - University of Navarra (2012 — 2012)
• Machine Learning: From Data to Decisions MIT Professional Education (2020 — 2021)
• Postgrado Community Management y Social Media Universitat de Barcelona (2010 — 2011)
• Master en Dirección de Marketing y Comercial ESERP (2008 — 2009)
• computer Science Postgraduate The University of Salford (1997 — 1998)
• Posgrado Universidad de Morón (Oficial) (1997 — 1997)
• Ingenieria Informática Universitat Politècnica de Catalunya