Nuno Camacho

Nuno Camacho is Associate Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying health-related decisions (i.e. patient and physician decision-making).

Nowadays, Nuno teaches (evidence-based) marketing strategy and continues to use behavioral modeling to study topics in marketing of innovations and marketing for the life sciences industry (e.g., patient and physician decision-making, adoption of new therapies, drivers of patient non-adherence, etc). Nuno also coaches master and doctoral students doing their research on these topics.

Research Initiatives

• Healthcare Business
• Marketing of Innovation

Companies

• Advisor MTI² (The Marketing, Technology, and Innovation Institute) (2017)
• Associate Professor Erasmus School of Economics (2016)
• Assistant Professor of Marketing Erasmus School of Economics (2011 — 2015)
• Researcher and Phd Candidate Erasmus University Rotterdam (2005 — 2011)
• Visiting Researcher and PhD Candidate IESE Business School (2010 — 2010)
• Visiting Researcher and PhD Candidate IESE Business School (2009 — 2009)
• Data and Business Intelligence Analyst (Asset Protection/Loss Prevention) Sonae MC (2002 — 2004)
• Accountant and Corporate Finance Analyst AGS Consulting, Lda (2002 — 2002)
• Founder and Marketing/Sales Manager Urbanature - Multimedia e Audiovisuais, Lda (2000 — 2002)

Education

• Ph.D. Erasmus University Rotterdam (2005 — 2011)
• Ph.D. IESE Business School - University of Navarra (2009 — 2010)
• MSc Economics & Business Erasmus University Rotterdam (2004 — 2005)
• 'Licenciatura' in Economics Universidade do Porto (1995 — 2001)
• European Labour Market Programme Lund University (2000 — 2000)