Nükhet Taylor

My research focuses on how marketers can facilitate consumption practices that elevate consumer well-being. A common area I explore is the marketing of food items, wherein I pinpoint how consumers can sometimes be nudged towards overconsumption, and what marketers can do to help reduce this tendency. My focus into consumer well-being also extends to how marketers can help consumers adopt innovative products that offer critical benefits, and how digital marketing can be leveraged to increase consumer interest in safety products. My work has implications for public policy makers, businesses, and marketing professionals who endeavour to practice consumer-centered, and responsible, marketing practices.

Education

• Doctor of Philosophy - PhD Schulich School of Business - York University (2017 — 2020)
• Master of Science - MS Koç University (2010 — 2012)
• Bachelor of Arts - BA Boğaziçi University (2006 — 2010)

Companies

• Assistant Professor of Marketing Ryerson University (2020)
• PhD Candidate Schulich School of Business - York University (2017 — 2020)
• Lab Manager Schulich School of Business - York University (2017 — 2020)
• Lecturer Schulich School of Business - York University (2019 — 2019)