Nivedita Bhanja

Education

• PhD - Indian Institute of Management Calcutta, Kolkata
• PGDM - Xavier Institute of Management, Bhubaneswar
• MA in Applied Economics - Utkal University, Bhubaneswar

Research Areas

• Gender and Consumption
• Consumer Culture Theory
• Historical Research in Management

Teaching

• Pricing for Managers
• Design Thinking
• Qualitative Research

Other Professional Appointments

• Senior Research Manager, Kantar IMRB (formerly IMRB International), Kolkata, India (2011 - 2013)
• Research Analyst , Datacenter Dynamics Ltd, London, United Kingdom (2010 - 2011)
• Business Analyst, Tata Consultancy Services Ltd, Kolkata, India (2007 - 2008)

Academic Positions

• Assistant Professor, IIM Kozhikode: March 2020 onwards
• Assistant Professor, IMT Ghaziabad: July 2019 - February 2020

Awards

First consolation prize in the competitive track for the co-authored paper titled “Using historical narratives in organizational storytelling: Case of an Indian state” in the 7th MICA Communication Management Conference in January 2021

Significant Publications

Mehta, R., & Bhanja, N. (2018). Consumer preferences for wine attributes in an emerging market. International Journal of Retail & Distribution Management.

Bhanja, N., & Saxena, G. (2021). Revisiting the Past to Understand the Current Debates on Service-Dominant Logic. Services Marketing Quarterly, 1-16.

Bhanja, N., & Mehta, R. (2022). It’s better with a shade of blue! Consumer evaluation of unisex extension of brands. International Journal of Consumer Studies.

Bhanja, N. (2022). When the notion of sacred feminine shapes the gender order, edited by Owais Hasan Khan, Priyanka Anand, EBC; (Book volume titled ‘Socio - Legal Androcentrism and Gender Inequalities’ by Centre for Women and Law, National Law University, Cuttack).