Michelle Carvill

Michelle Carvill is a strategic marketer, digital agency founder, consultant, trainer, speaker and four times published author in the digital marketing and social media space. Her latest book, co-authored with Ian MacRae, published by Kogan Page, March 2020, is Myths of Social Media - Dismiss the Misconceptions and Use Social Media Effectively for Business.

Her previous book ‘#GetSocial – Social Media Strategy and Tactics for Leaders’, helps leaders and game changers understand social media from a strategic perspective and gain confidence with the social technologies and digital transformation. Proud to be Shortlisted for The Business Book Awards 2019 - Leadership Category.

Social and digital technologies continue to pervade our lives and social media is fast becoming a leadership core competence. Ignoring social technologies is no longer an option.

Cited by Thinkers360 in 2020 as one of the top 100 B2B Marketers to follow, Michelle’s mission is three-fold;

1) Helping leaders to become truly ‘connected leaders’ – connected to their purpose, their people and their landscape.

2) Educating leaders, leadership teams (whether technophobes or techsavvy) how to use social technologies to effectively connect with employees and audiences. Showcasing the competitive advantage social media and digital literacy can bring.

3) Reducing the overwhelm of social media - teaching how to drive connection and engagement in a way that works for you.

Since social media channels began, Michelle has championed the connection social media facilitates, educating, implementing, managing, coaching and consulting literally thousands of people across a range of events and organisations, including the BBC, PWC, LinkedIn, ACC, Air Products, Norbord Europe, Tottenham Hotspur Foundation, Oxford Farming Conference, PR Week, ICAEW, CIM, IDM, leading Universities and College. Her insights, models, frameworks and know-how are based on years of applied experience, learning, testing, adapting, tuning in and understanding what really works.

Michelle is known as a genuine thought-leader she is a regular contributor to BBC Radio, the Institute of Directors, CIM and numerous magazines and trade journals as an expert in the field of social media and digital.

Michelle’s had a career in strategic marketing for over 30 years. And whilst in Michelle’s view, there’s nothing like hands-on experience to truly understand how things work, real-world challenges and how to overcome them, she is a fully qualified strategic marketer, with a MA in Marketing Strategy, a CIM Diploma and a Fellowship at the Chartered Institute of Marketing. Which explains her obsession with being objectively focused. She’s also a Course Director for The Chartered Institute of Marketing.

Her style, whilst no-nonsense, combines provocation, challenge and fun. A communicator with the insight to read an audience and pitch things accordingly to meet specific needs, Michelle has worked with clients around the world both face to face and digitally - across a range of sizes and sectors, professional services, creative, finance, retail, public sector and manufacturing.

Only those serious about genuinely getting social, or curious to learn how to optimise their online presence and the social media channels, work with Michelle and her team. Those that still think it’s a bubble waiting to burst and are sceptical, are advised to look elsewhere for support.

Social technologies continue to grow and pervade our everyday lives. That means the lives of employees, customers, future employees, customers, competitors, thought leaders, influencers and peers. Whether you choose to #GetSocial is indeed your choice. But in a world where more than 3BN people use these technologies to connect and communicate every day, can you really afford not to join the conversation?