The Sustainable Marketer

The Chartered Institute of Marketing

The Chartered Institute of Marketing

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Who should attend

This course is designed for marketers, business owners, brand managers, CEOs and individuals concerned with leading the way businesses respond to sustainability challenges and are keen to drive and effect real change.

About the course

Marketers have a significant role to play when it comes to sustainability and responsible marketing. This course demonstrates how to build a business case, gain boardroom buy-in, and take the lead in driving sustainable practice. The course explores examples from companies from all over the world who are successfully driving profits with purpose.

Attending this course provides an opportunity for a total rethink about how you should approach sustainability using a 10-step practical framework. The course will inspire and support you to develop sustainability as a source of brand loyalty, competitive advantage and commercial success.

The course will prepare you to take the lead in developing sustainable and responsible marketing strategies for your organisation from a very practical perspective.

Learning outcomes

  • Understand the current sustainability landscape, goals for businesses (locally and globally)
  • Explore how to align mission, values and leadership agendas
  • Build a business case to gain boardroom buy-in and employee engagement
  • Understand how to engage and align your sustainability strategy/tactics with customer experience
  • Understand how to manage sustainability within your local or global supply chain
  • Develop a cohesive plan using the 10-step Marketing Sustainability Action Plan Model

Experts

Michelle Carvill

Michelle Carvill is a strategic marketer, digital agency founder, consultant, trainer, speaker and four times published author in the digital marketing and social media space. Her latest book, co-authored with Ian MacRae, published by Kogan Page, March 2020, is Myths of Social Media - Dismiss the...

The Sustainable Marketer at The Chartered Institute of Marketing

From  GBP 540$764

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Transportation and Logistics

Transportation and logistics courses mainly focus on global supply chain management and its key features, including air and ocean cargo administration, international documentation, end-to-end supply chain infrastructure, etc. Also, courses show how t...

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