Maryann Finiw

Innovation Strategist with over 20 years of experience managing innovation, market research and brand strategy. Diverse consulting experience with multiple deep-dive engagements in industries including:

Kids and Families:

• Ford Millennial platform vehicle
• Evenflo car seats
• Johnson & Johnson toys
• Disney duty-free
• Pampers diapers
• Listerine rinse
• Timberland shoes
• Parents Magazine toys
• Coca-Cola beverages
• WGBH reality TV
• Design patents on two infant toys

*Education: *

• 1993 - MBA, Harvard Business School; 1983 - Bachelor of Industrial Design, Pratt Institute

Professional Experience: ** **Exhibitions

• 2005 - Museum of Modern Art: MasterLock Titanium Series padlock included in MOMA exhibit on Safety

Publications

• 2013 - Disrupt Together: How Teams Consistently Innovate, Book Co-author, Pearson. Chapter 16: Opportunities in Branding: Benefits of Cross-Functional Collaboration in Driving Identity.Using truly collaborative teams that incorporate design thinking into their process can create brand strategies that are more relevant, holistic, impactful and actionable. Finiw shares real world case studies, personal experiences, interviews and process examples that illustrate how well-managed teams can create brands that consumers love, build brand loyalty and increase profits

• 2004 - Design Management Journal - "On Designing Design Managers," contributor to article on hiring and training design managers

• 1998 - Wall Street Journal: Interviewed for and quoted in “The Scariest Things in Many Offices is the Skuzzy Fridge”

• 1993 - Wall Street Journal: Interviewed for and quoted in Form + Function Article "Business School has Designs on Teamwork"

• 1992 - Design Management Journal - "Design Benchmarks," report on design management best practices

Awards and Honors

• 2009 - Finalist IDEA (Business Week Industrial Design Excellence Awards): Research for Respironics Next Generation CPAP Therapy
• 2007 - Catalyst IDEA (For ROI and business transformation by previous Gold IDEA winners): MasterLock, Finalist
• 2005 - Gold IDEA: Research for Moen Revolution showerhead
• 2005 - Bronze IDEA: Research for Waterloo tool storage
• 2002 - Gold IDEA: MasterLock Titanium series padlock design
• 2000 - Bronze IDEA: Research for Andersen Windows product line portfolio