Marshall Sponder
Lecturer at Zicklin School of Business
Schools
- Zicklin School of Business
Links
Biography
Zicklin School of Business
Marshall Sponder, MA, develops and teaches cutting-edge online and hybrid courses at the Zicklin School of Business, where he is a faculty lecturer, and at Rutgers University, where he teaches an online class called Social Media for the Arts. He is the author of Social Media Analytics (McGraw-Hill, 2011) and is currently working on his next book for Routledge under the title “Digital Analytics for Marketing.” In 2011 Mr. Sponder founded WebMetricsGuru INC to help organizations understand, use, and scale social and web intelligence. He speaks and consults internationally on social media analytics and Big Data. A board member emeritus at the Web Analytics Association (now rebranded as the Digital Analytics Association) and member of the Search Engine Marketing Professionals Organization (SEMPO), he received his BA from Hunter College and MA in communications from New York Institute of Technology; he also holds a marketing management certificate from Baruch College’s Division of Continuing and Professional Studies
Academic Degrees
BA, Hunter College
MA, New York Institute of Technology, Communications
Certificate, Baruch College, Department of Continuing Studies, Marketing Management
Read about executive education
Other experts
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.