Luigi Centenaro

Luigi Centenaro is creator of the Personal Branding Canvas and of the Professional Innovation toolkit and he’s also the developer of a unique design thinking based approach to professional innovation.

Luigi founded his company BigName, the people and team innovation specialists for enterprise, with the idea of simplifying professional innovation.

With more than 10 years of experience in Personal Branding, Luigi has worked on many applications in the field, from Fortune 100 CEO Branding projects to large Brand Ambassador programs and with customers like HP, IBM, LinkedIn, Enel, Sanofi and Novartis. He has also helped thousands of successful professionals and freelancers to make a big name for themselves.

Companies

• Clinical Professor SDA Bocconi (2018)
• Personal Branding Trainer for the MBA Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften (2017)
• Lecturer MIP Politecnico di Milano Graduate School of Business - Company (2016)
• Founder, Personal Branding Canvas creator BigName ® (2008)
• Clinical Professor Il Sole 24 ORE Business School ed Eventi (2011 — 2020)
• Startup Mentor & Clinical Professor H-CAMPUS (2012 — 2018)
• Clinical Professor POLI.design (2012 — 2018)
• Contract Professor Università IULM di Milano (2013 — 2014)
• Online Business Strategist Hewlett-Packard (2010 — 2010)