Laura Creekmore

Laura Creekmore has been making tech and content hold hands and play nice for more than 20 years. She is vice president of content operations for Syndigo, a platform for suppliers and retailers to organize and share high-quality product content.

Consulting

For 10 years, Laura ran Creek Content, a consultancy focused on communications and content strategy for organizations in complex fields like health care and financial services, and before that led digital media at content marketing firm Hammock Inc. and co-created Smallbusiness.com. She has taught content strategy as an adjunct faculty member at Kent State University.

Impact

Laura speaks at the national level on content strategy, information architecture, digital marketing.

Leadership

Laura is a member of the Rotary Club of Nashville and a member of the board of directors for the Oasis Center and the Tennessee Justice Center. She is past chair of the board of Nashville Cable, a past president of the Junior League of Nashville, and past board member of the Association of Junior Leagues International, the Nashville chapter of the American Marketing Association.

Teaching

Laura speaks and presents workshops on content strategy, content marketing, breaking through a cluttered media landscape, connecting with your audience, public speaking, and nonprofit governance issues.

Education

• B.A. Vanderbilt University (1989.08 — 1993.05)
• MSIS University of Tennessee-Knoxville (2011 — 2017)

Companies

• Vice President of Data Operations Syndigo (2022)
• President, Content Strategist Creek Content (2008)
• Adjunct Professor Vanderbilt University - Owen Graduate School of Management (2020 — 2021)
• Vice President of Content Operations Syndigo (2020 — 2021)
• Director of Taxonomy and Content Strategy Syndigo (2018 — 2020)
• Director of Digital Media Hammock Inc. (1994 — 2008)
• Co-creator SmallBusiness.com (2000 — 2001)
• Communications Coordinator Tennessee Society of CPAs (1994 — 1994)