Koen Bock

Koen W. De Bock is Full Professor of Marketing at triple-accredited Audencia Business School (Nantes, France). He obtained master degrees at the University of Antwerp (M.Sc. in Applied Economics) and Ghent University (M.Sc. in Marketing Analysis) in Belgium, and obtained his Ph.D. from Ghent University, Belgium, in 2010. Audencia Business School is a fully-accredited grande école de commerce, offering under- and postgraduate programs accredited by the French government.

At Audencia, Koen De Bock is in charge of courses related to Digital Marketing and Marketing Analytics in multiple MSc programs. Since November 2011, he is a visiting professor at the University of Stellenbosch Business School (USB; Cape Town, SA).

He has published in international peer-reviewed journals (see publications page) and collaborated on numerous business projects.

Recent publications by Koen W. De Bock

Journal articles

• De Bock, K.W. and De Caigny, A., 2021, Spline-Rule Ensemble Classifiers with Structured Sparsity Regularization for Interpretable Customer Churn Modeling. Forthcoming at Decision Support Systems.
• Coussement, K., De Bock, K.W. and Geuens, S., 2021, A decision-analytic framework for interpretable recommendation systems with multiple input data sources: a case study for a European e-tailer. Forthcoming at Annals of Operations Research.
• Debrulle, J., Steffens, P., De Bock, K.W., De Winne, S. and Maes, J., 2021, Configurations of Business Founder Resources, Strategy, and Environment Determining New Venture Performance. Forthcoming at Journal of Small Business Management.

Education & career

Career trajectory

• September 2019-currently: Full professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
• January 2017-August 2019: Associate professor of marketing analytics & digital marketing, Audencia Business School, Nantes, France
• 2017: Visiting professor at Southwestern University of Finance and Industry (SWUFE), Chengdu, China
• 2011-2018: Visiting professor at University of Stellenbosch Business School (USB), Cape Town, South Africa
• 2013-2018: Visiting professor at TIAS School for Business and Society, Utrecht, The Netherlands
• 2010-2016: Associate professor of marketing analytics & digital marketing, IESEG School of Management, Lille, France
• 2011-2016: Co-director of the IESEG Center for Marketing Analytics (ICMA)
• 2007-2010: Research and teaching assistant / Ph.D. candidate at the Department of Marketing, Ghent University, Belgium
• 2006-2007: Research assistant / Ph.D. candidate at the Department of Marketing, Ghent University, Belgium

Learning path

• 2006-2010: Ph.D. in Applied Economics, Ghent University, Belgium
• 2005-2006: M.Sc. in Marketing Analysis, Ghent University, Belgium
• 2003-2005: M.Sc. in Applied Economics, University of Antwerp, Belgium (AACSB accredited)
• 2001-2003: B.Sc. in Applied Economics, University of Antwerp, Belgium (AACSB accredited)

Certifications

• 2018: Google AdWords Certification, Google
• 2013: Digital Analytics Fundamentals Certificate , Google
• 2012: Google Analytics Individual Qualification, Google
• 2006-2010: Doctoral Training Program (Doctoral Schools) Certificate, Ghent University
• 2009: SAS Advanced certificate, The SAS Institute
• 2008: SAS Base certificate, The SAS Institute