Kirk Roberts

Kirk Roberts has had several different careers working for the same family-owned, privately held company: Bona. From sales management and P&L responsibility, developing strategic objectives and plans to accomplish those objectives, and creating vision for the future and growing people to execute our vision, he has grown as Bona has.

Roberts is SVP of strategic development, but his most important role is to support all areas in the company as its vision and strategy evolve in the future. In identifying new business opportunities, part of his role is to collect and compare pertinent data on the target market, from which recommendations and proposals can be drawn.

Roberts is also responsible for developing the market strategies in non-subsidiary markets. Along with the SVPs for both EMEA/APAC and NAM/LAM, he is responsible for developing and implementing business strategies focused on profit and loss, product assortments, marketing support and process improvements within the specified regions. He also supports the rest of our executive management team, including sales, marketing, project management, manufacturing, purchasing, logistics, sourcing, production, research and development, and central warehouse departments to ensure effective processes and quality products are the end result.