Jane Jeongin Park

Assistant Professor at CityU College of Business

Schools

  • CityU College of Business

Links

Biography

CityU College of Business

Qualifications

  • PhD - Marketing (University of Florida)
  • MA - Marketing (Yonsei University)
  • BA - French Language and Literature/ Business Administration (Yonsei University)

Biography

Her research interests include judgment and decision making, social influences, prosocial behaviors, and goals and motivation.

Publications

Journal Publications and Reviews

Park, Jane Jeongin; Sela, Aner / Not my type: Why affective decision makers are reluctant to make financial decisions. August 2018; In: Journal of Consumer Research. Vol. 45, No. 2, pp. 298-319

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