Herbert Endres
Visiting Professor of Marketing and Innovation Management at Universität Paderborn
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Biography
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Herbert Endres is an internationally renowned expert for innovation marketing, social marketing, market research & digital innovations . He has published in the leading international journals such as the Journal of Product Innovation Management or Industrial Marketing Management and regularly gives keynotes/lectures at the most renowned international conferences and in companies. Dr. Herbert Endres is a visiting researcher at the Stanford Graduate School of Business (USA) and teaches top-rated courses on innovation marketing, social business marketing, market research and digital innovations.
Mr. Endres has held senior positions in marketing and innovation management in industry for several years. He was also co-founder and managing director of a digital service platform for social services for 4 years. In 2018 he published a book on the topic of market success of companies with the help of dynamic skills with the renowned Springer Nature Verlag.
For his outstanding work in the field of innovation marketing, market research and digital innovations, Dr. Endres has received several awards, including awards from the Academy of Management and the American Marketing Association .
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