Hanson Yap

Hanson Yap is an acclaimed Product Marketing Leader, boasting over 20 years of experience in Product Management, Marketing Strategy, and Leadership. He thrives at the nexus of Technology, Commerce, and Storytelling, utilizing data-driven insights to architect compelling marketing campaigns that resonate with audiences and drive significant product growth.

Hanson's journey spans across two continents, making an indelible impact on private companies and Fortune 500 giants, notably Microsoft and Apple. His portfolio features remarkable collaborations with influential partners such as Adobe, contributing to transformative projects that pushed boundaries and ignited growth.

His diverse expertise encompasses sectors from tech to retail, from in-house product management to marketing strategy. Hanson has consistently operated across various business models, including B2C, B2B, and partnerships, in both the hardware and software realms.

Hanson's voice resonates beyond boardrooms; he has been a compelling advocate for products and ideas, effectively shaping perception among key stakeholders from press to partner C-suite. His academic pursuits in Business and Information Technology, along with his accolades, underline his commitment to perpetual learning and excellence.

Hanson holds a Masters of Business (With Merit) from the Australian National University, and a Bachelor in Information Technology (Dean’s List) from the University of Queensland placing in the Top 15% of the Cohort giving him a Golden Key International Honour Society Award.

Beyond the professional sphere, Hanson is a certified lifeguard, an avid diver, and a tennis enthusiast, revealing a character shaped by discipline, passion, and a zest for life. His journey underlines a singular mission: To leverage his experience and skills to create meaningful, impactful experiences in the tech world - one product at a time.