Gonzalo Ariceta

E-business and Online Marketing Professor

Biography

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Education

  • BA in Management (Licenciatura en Gerencia y Administración) Universidad ORT Uruguay (1999 — 2004)
  • Colegio Stella Maris - Christian Brothers College (1994 — 1998)
  • Master in Health Economics and Pharmacoeconomics UPF Barcelona School of Management (2022.02)

Companies

  • Regional Market Access Lead - LATAM Vifor Pharma (2019)
  • Director W3 life Agency (2019 — 2020)
  • Pharma & Biotech Consultant & Coach Independent Consultant (2019 — 2019)
  • CVRM Business Unit Head Argentina & Uruguay (CardioVascular - Renal - Metabolic) AstraZeneca (2018 — 2019)
  • LATAM Sr. Pricing Manager Eli Lilly and Company (2017 — 2018)
  • Private Access and Alternative Pricing Strategies Manager Eli Lilly and Company (2016 — 2017)
  • National Senior Sales Manager - Specialty Eli Lilly and Company (2015 — 2016)
  • National Access and Commercial Manager Eli Lilly and Company (2013 — 2015)
  • Leadership Development Program LACMASS (Latin America) Eli Lilly and Company (2012 — 2013)

Skills

  • Social Media Marketing
  • Marketing Research
  • B2B

Other

Digital Marketing, Market Analysis, Sales Operations, International Sales, Team Management, Market Research, Spanish, Strategy, Social Media, Entrepreneurship, Negotiation, Business Development, International Marketing, Analysis, Telecommunications, Marketing Strategy, Online Advertising, Strategic Planning, Leadership, Management, International Business, Sales, CRM, Online Marketing, Business Strategy, Team Leadership, Competitive Analysis, Sales Management, Marketing

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